Bringing 22 years of diverse experience to Al Eqbal Real Estate Development, Maya Mufti fills the position of Director of Marketing, where she manages all marketing activities of the company’s first project, The Ritz-Carlton hotel and residences in Amman. Through her creativity, drive and leadership, she utilizes brand management, advertising, communications and content creation to appeal to Al Eqbal’s target market and expand the company’s market share.
Mufti entered the world of marketing and communications in 1997 as an Account Executive at Y&R in Amman, before serving for two years as Marketing Manager at Ole Jordan followed by three years as Assistant Marketing Manager at Albina & Haddad. Her career progressed further in 2005, when she was appointed Communications Director at Leo Burnett, where she was responsible for the creation and implementation of communication plans of top-tier local clients. She comes to Al Eqbal after spending five years as Marketing Manager at Al Maabar Jordan Investments Company, handling the company’s two mega projects, Marsa Zayed in Aqaba and the St. Regis hotel and residences in Amman.
Alongside her extensive marketing career, Mufti’s passion for motor sports inspired her to launch her own adventure riding business, Derserttrax Adventure, in 2013. She also lent her talents to the Jordanian International Rally in 2001, joining its administration as Commercial Manager. Mufti has a bachelor’s degree in Psychology from the American University of Beirut in Lebanon.